To promote business online, it is not enough just to create a website, it must be “put forward” in the TOP known resources in search engines. To solve these issues allows the promotion of the site.
When planning promotion activities, a lot depends on what kind of Internet resource you plan to work with. For example, the amount of work required varies significantly, if we consider an online store and a business card site with services. In addition, it is necessary to comprehensively approach the promotion and properly plan internal and external optimization, analyze the state of your own website and services of competitors.
How is the promotion of the online resource?
Optimization is a long process, so even after creating a properly planned strategy, you should not wait for an immediate effect. As a rule, the first tangible results will be visible after 3-6 months of work. There may be fluctuations in positions due to the constantly changing algorithms in the search engines.
The process of work on the project is carried out in stages:
- Determination of goals — the position of the site in the issuance, traffic, leads, creating a unique product, etc.
- Analysis of competition — the study of the issue in the complex, the analysis of the niche and major competitors in key areas.
- Collection of keywords (semantic core) — selection of queries that form the thematic focus of the company.
- Internal optimization — includes filling the resource with content, improving and expanding the structure
- External optimization — the process of link building from third-party resources (link building).
How to choose an artist?
Work on promotion is better to entrust the company with a good reputation and experience of core business. It is advisable to study the portfolio to know the brands with which the organization has already cooperated. This will make it possible to form an opinion about the work of specialists.
The professionalism of the contractor is also manifested in the development of a phased plan of work. Remember that only after careful analysis and planning is it possible to provide the correct picture of the promotion activities. Thus, professionals who can be trusted, will carry out your project from the beginning to the climax and will constantly maintain its position in the network.